The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on user research and web analytics. Remember, your personas are only as good as the research behind them. Effective personas:
To help you better understand the people you are trying to reach with your communications, create a persona of a famous explorer. If these “imaginary friends” represent the kind of person you want to communicate with, then you can make products, marketing, business and design decisions. Complete this worksheet of the persona you are creating based on a famous explorer. I recommend that you also find a picture of what this person looks like to make him/her more real to you. Target Audience/Segment/Community Represented by This Persona:
ValuesList the values that are most important to this person. Here are some to get you thinking, but this is not an exclusive list, so feel free to add you own:
Time, Sleep, Convenience, Adventure, Public recognition, Good karma, Control, Love, Openness, Status, Power, Fitting In, Change, Self-Help, Competition, Action, Formality, Learning, Cooperation, Idealism, Safety, Money, Efficiency, Challenge, Peace and quiet, Compliance, Spirituality, Privacy, Connecting, Independence, Teamwork, Predictability, Fun, Exclusivity, Exhilaration.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives |
Your attitude, not your aptitude, will determine your altitude.
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